Why Gin Tonic is now a trend

"The new generation of consumers is not interested in spending a evening drinking whisky and other heavier spirits, young people look for a lighter, sometimes sweeter beverage.

Today, most distilleries are making a lighter, more palatable style of gin with subtle nuances and a softer spirit but this doesn’t mean that is a drink only for young people, Gin Tonic is a drink appreciated by young people but also by the more adult.

The secret behind the popularity of the drink depend on its flavour and its versatility in mixing with other ingredients.

Modern gin offers different flavours: citrus, juniper and different herbal notes, with some of the flavours being subtle and others more strong, Gin Tonic is also very versatile whit any kind of food.

We’ve seen a resurgence in cocktail culture over the past few years, which is great news for the spirits industry. Gin is the perfect spirit for mixologists and bartenders, and it’s a spirit that has definitely increased in popularity due to these efforts.

Gin Tonic it’s part of the pop culture. Mixing spirits and creating new cocktails is exciting, and there are even shows on TV dedicated to the art of mixing drinks. This has inspired a new generation of drinkers who enjoy trying out new spirits and new cocktails. Gin is the spirit of choice for the next generation of drinkers, and it’s the spirit that is the most exciting.