FASHION, LIFESTYLE
END new store in Milano
“Creating inspiring retail concepts is a key element of our strategy at END. and I’m so pleased with how well this project has come together in Milan. It’s a beautiful space located right in the heart of the city and we feel proud and privileged to have a space like this to welcome our existing community as well as new customers getting to know END. for the first time.” said END. CEO Parker Gundersen.
The ground-breaking store sees END. tap into its longstanding online following in the city, providing an immersive physical space aimed at deepening community connection, celebrating world-renowned fashion brands and spotlighting emerging talent.
The store is situated in the cultural heart of Milan and represents END.’s most ambitious concept to date, occupying three storeys of premium retail space for customers to explore and connect with a curated selection of brands, many debuting for the first time in Milan. END. Milano features a refined design palette made up of marble and maple finishings, with the addition of marble terrazzo and Portofino timber to localise the design experience. The store also benefits from an awe-inspiring, triple-height atrium and a dedicated womenswear floor with a view of the Duomo di Milano.
